1. What is SEO?
Search Engine Optimisation is a way of boosting the ranking of a web page or domain on search engines without paying for listing. A successful SEO campaign will aim to increase a site’s visibility. Many businesses employ the technique as part of a marketing plan.
2. Why is SEO important for my site to succeed?
In the increasingly competitive digital age, it is important that sites are as high in the SERPS (Search Engine Results Pages) as possible. If your website isn’t on page 1, then it really needs to be – as this is the place which attracts the greatest percentage of traffic. Getting onto page 1 with your SEO means that you are readily visible to massive audiences, therefore much more likely to be visited!
3. How does SEO work?
A SEO campaign will use meta-data and key words to improve the site referencing. Geographical data can also be used to make a search move up the page on locality criteria. A SEO campaign can also be targeted for certain industries and sectors.
4. What is PPC?
Pay Per Click advertising (typically known as PPC) is a method of advertising – getting your site into the advertisement bar of the major search engines; therefore highly noticeable. It is a type of paid ad, but where you only pay per visitor click.
5. Why will my site benefit from PPC?
Adverts can take up to twice as many clicks as organic results – so it is the essential way to get your site noticed and visited. It is cost-effective too, as you only pay when someone clicks on an ad, rather than impressions.
6. How are keywords selected?
Our professional team will strive to make the best keyword selection for your site – so searches can well co-ordinate you to potential customers who want your service. We are experts in working with the accredited Google Adwords to achieve this, so we can target keywords which take into account the competition, the analytics of your website and industry trends.
7. What is a CMS and why does it matter?
Y CMS stands for Content Management System, a software programme which allows websites to be easily maintained and updated. This means fresh content can easily be added or edited, therefore providing the ideal method to secure the position of your site against the competition – you can always be improving.
8. If I have a website do I need to be on social media?
Social media opens up your service to an international audience, so it serves you well to make the most of this great tool. With over a billion users DAILY across social media sites – with the most popular including Twitter and Facebook – it is a fast way to connect with both customers and businesses.
9. Why does my website need to be responsive?
A responsive site means that it has been designed for the best interaction and use experience for visitors – and therefore is seen as a mark of quality. It ensures your site is accessible across devices – so straightforward to navigate on mobile phones and tablets, as well as desktops.
10. Is SEO a standalone technique?
It can be – but it is much more effective to look at it as part of a wider internet marketing strategy. You should also look at working SEO into a social media strategy to boost your visits on sites such as Facebook and Twitter.